How Reviewing Businesses Online can help Customers Get Better Services

Your reviews have a significant value for any business owner, whose products / services were availed by you. When you review online, not only you but the business owner also gets benefited. You speak of either your grievances or good experiences, and both are equally important for the business. Good reviews attract more customers while bad reviews improve the business.

Always remember: “YOUR REVIEWS MATTER”

local business review

Actually your reviews act as a kind of advertisement for the business. The name and product of the business gets exposed to so many customers online. This increases customer awareness and they get to know what is the business all about and what kind of service it provides. No other advertisement medium can compete with the power of online reviews. Other traditional marketing programs cannot give a business the vast exposure that online reviews can easily provide.

Robert Tolliday, the general manager of an online local business directory True Local and the commercial director at Sensis, said that reviews really benefit small businesses because:

#1. Reviews get the business known to different audiences.
#2. The business gets a positive reputation.
#3. Business becomes available through online search.

Most of the time it has been seen that people buy a product or avail a service only after analyzing its online reviews. Minutely they analyze how the business provides services to its customers and what kind of product they supply. Reviews are also capable of influencing the search engine results. Google keeps an account of how many times the name of your business has been mentioned in the reviews. If the customers review your business continuously, you will soon find your business at the top of the search results. Being at the top of the search results will get your business more customers and gradually boost your business growth.

Research also shows that, people generally tend to trust their peer group. The business recommended by their peer group always gets a higher score in their mind. To get this point cleared, a research was carried out named 2009 Nielsen survey , where it was seen that out of 25,000 internet audiences and customers from about 50 countries, 90% of them trusted their peer group while availing a business, while 70% believed on the online reviews. So, online reviews that recommend a business, has a greater value and is a powerful mode of marketing.

Customers who write reviews regarding improving a business, suggesting what went wrong and criticize a business, are the best type of customers. They actually get the business better each day. Reading the reviews, business owners understand the areas they areas they need to work upon, and provide you better services from the next time. Moreover, some customers have better ways and suggestions regarding your business. It is your chance to interact with your customers and discuss business ideas and allow the business to grow in a much better way. So, the next time you go to a restaurant, buy a product or avail a service, always review them online. The review can be of praising them or criticizing them for their services or product. Whatever be it, you must write your opinion online to get a much better service from the next time.

While a customer posts a review online, it not only helps the business get better and bigger each day, but also develops a close relationship between the customer and the business owner. With such a sharing of ideas by the customer, the business owner comes to know the areas to focus on, and makes the necessary improvements to deliver a better product/service. While the business gives importance to its customers, the customers also start getting better services and products. A happy and healthy bond between the customer and the business owner is very important to get the business known to the world.

Business owners must understand that their customers are their priority and they must find out new ways to retain them. A happy customer will always stay by you. Customer feedbacks are of much importance. Every time customers avail a service from a business, the business should ask them for their reviews or feedbacks. In this manner, businesses will understand who their potential customers are and who are going to leave soon. In the same manner, a customers should also understand that if they want to avail the best service or the best product, they should review the business. Your grievances act as a kind of motivation for the business owners. If the customers do not complain, how will the business improve? In the same manner, if the customer doesn’t praise, how will the business know they are doing better?

The most important thing is – BOND BETWEEN CUSTOMER AND BUSINESS OWNER.

There are different online sites like Yelp, Brown Book and Vintelli where a business listed there can be reviewed. But you can also create your own business site to review your particular business. Customers will only be interested to write a review about your business when they will find you replying. To retain your customers with you, you can take their emails and phone numbers and send them different offers now and then. You can also start a pay back card system so that your customers can benefit while shopping from you. Customers really like coupon system and with that you can keep your customers engaged with you.

So, the most important thing is, in order to get better services you need to speak your heart out. People generally think reviews to be of less importance. But after reading this article you might be pretty sure how important a review is. It’s not only your right but also your duty to review the business you have availed. Some of the businesses provide QR code. These unique codes automatically direct you to the business website, after you scan them with your phone. It’s a really unique and easy way and you won’t face a problem while reviewing a business with it. So, the next time you avail a business, make it a point to review them. The customer’s opinion and the business owner’s solution makes a great and successful business.

You can also give your valuable reviews in Vintelli, go to its website or download the app. Lots of successful business are listed in Vintelli. Search and find your favorite business from Vintelli. Also you can download Vintelli app from the below app stores and start reviewing.

Google Play Store: https://play.google.com/store/apps/details?id=com.StoreFinder.app

iOS App – https://itunes.apple.com/us/app/store-finder-local-business/id1100683456

Amazon App Store – https://www.amazon.com/Mobixed-Store-Finder-By-Vintelli/dp/B01E7AMOL6

5 Steps to Boost the Visibility of Local Business Online

local business

The question that is hovering in your mind right now is, why is online visibility of any local business so important? The simple answer to your question is – fast reach to a vast number of people. In the present age of computers and Internet, having a high online visibility gives you the most access to people all over the world. With your reach to a large number of people, your business expands in a very small time.

Locally visible no more means just being visible in your lane or in your community. Any business, whether small or large, can make themselves visible on the web. Most people are using smartphone these days. With the increase in smartphones, it is becoming much more important to be visible online.

Below I have listed 5 points that will help you boost the visibility of your local business online:

#1. Get your business listed locally

Concentrate on getting listed locally, such as local magazines, newspaper and some other platforms, that can list your business locally and make it visible all throughout the web. You can also join the Chamber of Commerce, which will give a boost to your business online as well as offline.

You can list your business and maintain a page on social media sites like Facebook, Twitter and Linkedln. This will gain popularity for your business.

#2. Manage and encourage online reviews

Online reviews for a Local business are very important. They can easily get you to the top of the list and can even pull you down. If you get a great number of good reviews then your business will automatically flourish. But bad reviews will pull your reputation down to the bottom. This accelerates your credibility and promotes you worldwide, which is not possible by referrals or by listing your business locally. Consumers are very conscious these days. Before availing your products or services, they will check out whether you are getting 4 or five stars for your business or not, whether it’s a salon, automobiles or restaurant.

#3. Have a constant presence on social media

Maintaining a social media page of your business is a good idea to help your business gain popularity. But merely having a social media page will be of no help. You need to maintain and update the page at regular intervals, so that people viewing those pages come to know about all the updates of your business. This will let your customers keep coming back. Social media search is getting more popular gradually. So, it’s very important to list your business there and be visible worldwide.

#4. Invest time in Search Engine Optimization

You would always want to appear at the top of the search results list in Google when people search for your business online. Only the businesses that appear at the top of the search results list get priority in the eyes of the customers. To stay on the top of the Google search list, you need to regularly do some updates, promote your site and ensure that a lot of people visit your site everyday. This will help Google know that your website is active, thereby letting your site slowly move up the ladder of search engine results.

#5. Create Backlinks To Your Site

You may be sure that your site is designed well, with the right keywords, meta description, URL’s and other vital elements. But still, if there is something you need to focus on, it’s creating backlinks. Backlinks are links that connect your site with other sites. The best part is Google calculates them as votes received by your content.

These five steps will help you boost your online visibility and in turn increase your revenues.

3 Effective Tips to Achieve Success in Local Business

A key aim of the marketing strategy of any small business is to create a position for its brand in the search engine results. However, can you dominate the search results with the help of content you control, or with content you have influenced? YES. You can effectively enhance your visibility in the search results by using quality content and coverage. To make your local business a success, you need to know the right strategies that would get you the desired results.

Local Business Tips | Vintelli

Below appear some invaluable tips that can help your business get an impressive position in the search results:

1. Optimize the information on your website properly

Your business site is one of your most valuable and important online assets. So, make sure that your site is optimized well so that it shows high in the search results.

  • Come up with a domain name showing your business location and business type. For instance, Billy’s Bakery, a bakery chain in New York, has the domain name “billysbakerynyc.com” that includes all the necessary elements.

  • Include keywords on the page title identifying with your business location, services and type.

  • Include the name, phone number and address of your business not only in the contact page or homepage, but also in every individual page of the website.

  • Apart from outlining your offerings, make sure the site copy has as much of information about your locality as possible, to associate your business further with your vicinity. For instance, note the region of the town where you are, the sports team playing in that region or the park around the corner. Such added details would not only make your site better for the customers, but would also enhance your search visibility in the form of a local business.

2. Update, build out and secure your business listings on the local websites

A highly effective tactic of boosting local SEO is to make sure that the listing information of your business is available and consistent across different third-party sources. These sites are constantly scanned by Google and the other search engines to create a solid understanding of your business and the local web.

If your business is not listed, or your business information is inaccurate or incomplete, your business’s position in the search results may diminish or get impacted negatively.

  • Search the prominent local listing websites like Yellowbook, Google, Facebook and Dexknows to make sure that your company is listed in them, and your business address, phone and name are accurate and consistent. Make the necessary changes and remove the duplicate pages. If you want something more than just online visibility, list your business in Vintelli. Vintelli is an innovative mobile and web directory that not only provides your business more visibility, but also calculates your Customer Satisfaction Index (CSI) based on customer reviews on various platforms. This CSI can help you build customer trust and get more sales.

  • Build your listing using your website URL, videos, photos and other important information to make your business listing more appealing and informative to prospective customers.

  • In case your business operates in multiple locations, make different listings for every location on your site for enhancing your brand’s visibility as well as that of each store of your business.

3. Employ a proper link strategy

Links to other websites from your website and vice versa, contribute to the SEO visibility of your business, as they establish your business’s credibility and authenticity. However, using unrelated links would damage your visibility over time.

  • Share links to the site consistently through Twitter, Facebook and other such social networks, and encourage people to pass the information.

  • Add links to the site in your email newsletters and any other updates to your customers.

  • Sponsor or host local events, or offer discounts to neighborhood students. Then, ask the charity organizations, local chamber of commerce, the neighborhood businesses and your other partners to provide links to your site while discussing those activities.

So, implement these tips today in your digital marketing strategy to offer exposure to your local business. These techniques would help you take your small business to the next level.