SEO is one tough game these days. It is imperative if a business wants to have a better grasp at its target audience, and as a result, the competition is stiff like it was never before. This is the reason why I’ve always opted for a local SEO solution. Why is it so? The reason is very simple: “It is easier to create a strategy for local targeting than a global campaign”.
So what are the secret winning recipes of local SEO that is making it more popular than traditional SEO? Well, there are a quite a few. But I prefer local SEO mainly because of these 4 reasons:
Reason 1: Geo Targeting
The radius where your target audience is located is the most crucial factor when you are setting up your local SEO campaign. In most cases, it is easy for a business to determine the area where it will find its potential customers. In case a business is not sure of the demographics, all it has to do is take a look at the current statistics.
While in traditional SEO the radius is bigger, a business can focus more clearly on selected potential customers in local SEO – thus increasing its chance of success.
Reason 2: Location-based Keywords
Check out Google’s own keyword-research tool to determine the keywords that will bring in the most traffic you desire. Once you’ve found what you are looking for, include the name of the location you are targeting to each keyword.
Think carefully for a moment! Location-based keywords are bound to have lesser competition than global keywords. It’s pretty obvious that the number of people searching for “SEO company Orange County” will be much lesser than people searching for “SEO company California”.
Reason 3: Location-based Title Tags
While most people ignore this step, you must adjust your title tags by including relevant local search terms. Trust me when I say this, this step won’t cause any damage to your traditional SEO campaign. On the contrary, it’ll just make your local SEO efforts even stronger.
With location-based title tags, it will be easier to get traffic into your website from the location you are targeting. This important feature of local SEO is not applicable to the traditional one.
Reason 4: Local Advertisement SEO Campaigns
Online advertising is an extremely powerful tool when it comes to local SEO. All you need to do is place a local keyword-rich ad on a reputed online ad page or business directory. You also need to make sure that you have placed the ad on the right category.
This will increase your reach and people will take notice of your online presence. As more people grow knowledgeable about your business, the better are your chances to have desirable rankings in the SERPs.