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Keyword Research Tips for Geographic SEO of Local Businesses
By Robert Wilson | June 13, 2013

In recent times, one of the biggest challenges faced by a local business is the task of enhancing its presence on the Web with limited amount of resources. In order to succeed in this endeavor, the act of identifying a set of fruitful yet relevant keywords is a major constituent. On the downside, however, this act can be extremely challenging from the very outset. As the geography of a local business is limited, the keywords run the obvious risks of facing little or no searches in a month.

To make sure that your geographic SEO efforts do not go in vain, here are some keyword research tips which can help your local business get an improved online exposure:

#1.Finding out the Keywords

The first thing that you need to do is make a list of all the possible keywords which can be used by your target customers when they seek your services or products. And in order to hit the bull’s eye, you need to think like a customer and try to phrase the search query the way a customer would do. You can initiate conversations with some of your present customers to know what keywords they typed to find you in the SERPs. Moreover if you are keeping a track of your website’s analytics, you’ll get to know which keywords are getting you found on the Web.

#2.Keyword Discovery & Identification

Google Keyword Tool is the most reliable source when it comes to discovering relevant keywords for your business. All you have to do is sign in with your account in Google. The reason to choose Google Keyword Tool is that it is not only dependable, but it also provides an extensive list of keyword options. Make sure that you have adjusted the “Locations and Languages”, “Match Types”, “Filter Ideas” and “Show Ideas and Statistics” from the Advanced Options and Filters tab according to your needs.

#3.Keyword Selection

From the results, you can ignore the keywords listed in the Global Monthly Searches category. These are the most globally searched keywords, and will provide no benefits for your local business. From the rest of the keywords, you can pick out your preferred phrases one by one and test their individual strength by clicking on the “Google Search” option which appears once a keyword is selected. From the search, you’ll be able to comprehend how well the keyword will perform against your competitors. As a final step, you need to find out the current rank of your preferred keywords in the SERPs. A high-ranked keyword will make your SEO efforts easier. There are numerous free tools which can help you find the current rank of your preferred keywords. One such tool which deserves special mention is the Search Position Finder.

Conclusion:

These tips have been presented to help you reach your goal of finding the suitable keywords for your local business at a faster rate. However, the key to success in finding the right keywords rests on how well you understand your target customers. Therefore, keep your customers in mind when selecting the keywords.

Did you like the ideas? Please share your views by leaving a comment.

About the Author

Robert Wilson is a Customer Engagement & Retention Advisor for Local Businesses at Vintelli, a next generation mobile and web directory application. In his 5 years of experience in this field, he has assisted many local businesses in engaging customers, increasing customer loyalty and retaining customers. Robert is counted on when it comes to crafting strategies to drive up customer loyalty.

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