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How Reviewing Businesses Online can help Customers Get Better Services
By Robert Wilson | August 24, 2016

Your reviews have a significant value for any business owner, whose products / services were availed by you. When you review online, not only you but the business owner also gets benefited. You speak of either your grievances or good experiences, and both are equally important for the business. Good reviews attract more customers while bad reviews improve the business.

Always remember: “YOUR REVIEWS MATTER”

local business review

Actually your reviews act as a kind of advertisement for the business. The name and product of the business gets exposed to so many customers online. This increases customer awareness and they get to know what is the business all about and what kind of service it provides. No other advertisement medium can compete with the power of online reviews. Other traditional marketing programs cannot give a business the vast exposure that online reviews can easily provide.

Robert Tolliday, the general manager of an online local business directory True Local and the commercial director at Sensis, said that reviews really benefit small businesses because:

#1. Reviews get the business known to different audiences.
#2. The business gets a positive reputation.
#3. Business becomes available through online search.

Most of the time it has been seen that people buy a product or avail a service only after analyzing its online reviews. Minutely they analyze how the business provides services to its customers and what kind of product they supply. Reviews are also capable of influencing the search engine results. Google keeps an account of how many times the name of your business has been mentioned in the reviews. If the customers review your business continuously, you will soon find your business at the top of the search results. Being at the top of the search results will get your business more customers and gradually boost your business growth.

Research also shows that, people generally tend to trust their peer group. The business recommended by their peer group always gets a higher score in their mind. To get this point cleared, a research was carried out named 2009 Nielsen survey , where it was seen that out of 25,000 internet audiences and customers from about 50 countries, 90% of them trusted their peer group while availing a business, while 70% believed on the online reviews. So, online reviews that recommend a business, has a greater value and is a powerful mode of marketing.

Customers who write reviews regarding improving a business, suggesting what went wrong and criticize a business, are the best type of customers. They actually get the business better each day. Reading the reviews, business owners understand the areas they areas they need to work upon, and provide you better services from the next time. Moreover, some customers have better ways and suggestions regarding your business. It is your chance to interact with your customers and discuss business ideas and allow the business to grow in a much better way. So, the next time you go to a restaurant, buy a product or avail a service, always review them online. The review can be of praising them or criticizing them for their services or product. Whatever be it, you must write your opinion online to get a much better service from the next time.

While a customer posts a review online, it not only helps the business get better and bigger each day, but also develops a close relationship between the customer and the business owner. With such a sharing of ideas by the customer, the business owner comes to know the areas to focus on, and makes the necessary improvements to deliver a better product/service. While the business gives importance to its customers, the customers also start getting better services and products. A happy and healthy bond between the customer and the business owner is very important to get the business known to the world.

Business owners must understand that their customers are their priority and they must find out new ways to retain them. A happy customer will always stay by you. Customer feedbacks are of much importance. Every time customers avail a service from a business, the business should ask them for their reviews or feedbacks. In this manner, businesses will understand who their potential customers are and who are going to leave soon. In the same manner, a customers should also understand that if they want to avail the best service or the best product, they should review the business. Your grievances act as a kind of motivation for the business owners. If the customers do not complain, how will the business improve? In the same manner, if the customer doesn’t praise, how will the business know they are doing better?

The most important thing is – BOND BETWEEN CUSTOMER AND BUSINESS OWNER.

There are different online sites like Yelp, Brown Book and Vintelli where a business listed there can be reviewed. But you can also create your own business site to review your particular business. Customers will only be interested to write a review about your business when they will find you replying. To retain your customers with you, you can take their emails and phone numbers and send them different offers now and then. You can also start a pay back card system so that your customers can benefit while shopping from you. Customers really like coupon system and with that you can keep your customers engaged with you.

So, the most important thing is, in order to get better services you need to speak your heart out. People generally think reviews to be of less importance. But after reading this article you might be pretty sure how important a review is. It’s not only your right but also your duty to review the business you have availed. Some of the businesses provide QR code. These unique codes automatically direct you to the business website, after you scan them with your phone. It’s a really unique and easy way and you won’t face a problem while reviewing a business with it. So, the next time you avail a business, make it a point to review them. The customer’s opinion and the business owner’s solution makes a great and successful business.

You can also give your valuable reviews in Vintelli, go to its website or download the app. Lots of successful business are listed in Vintelli. Search and find your favorite business from Vintelli. Also you can download Vintelli app from the below app stores and start reviewing.

Google Play Store: https://play.google.com/store/apps/details?id=com.StoreFinder.app

iOS App – https://itunes.apple.com/us/app/store-finder-local-business/id1100683456

Amazon App Store – https://www.amazon.com/Mobixed-Store-Finder-By-Vintelli/dp/B01E7AMOL6

About the Author

Robert Wilson is a Customer Engagement & Retention Advisor for Local Businesses at Vintelli, a next generation mobile and web directory application. In his 5 years of experience in this field, he has assisted many local businesses in engaging customers, increasing customer loyalty and retaining customers. Robert is counted on when it comes to crafting strategies to drive up customer loyalty.

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