Most business owners, whether they are paying for it or doing it themselves, do not know whether their local SEO strategy is effective or falling flat on the face. If you’ve hired an agency to look after your local SEO needs, it sends you a monthly report (in most cases) of success or failure. But if you are doing the work yourself and hardly getting any time to measure the efficiency of your efforts, it’s high time that you stop and take a look.
So, let’s have a look at the different ways which can help you measure the success your local SEO:
Tracking the Keyword Rankings
This is the most commonly-used way to measure the success of local SEO. You need to find out the high-value keywords that are related to your business– the ones will prove to be more beneficial in giving you a better ranking in the result pages.
You must have noticed that the main focus is on keyword ranking. This is because there are numerous automated tools that can easily help you find your rankings. However, this is not enough. In order to make sure that your online presence runs equally smooth in future, pay close attention and try to understand how the keyword rankings are getting transferred into traffic, and how that traffic is performing.
Tracking the Traffic
Is there any better way to measure the amount of traffic than the good old Google Analytics? A big “no”, in all probabilities. You need to find out the quality of this traffic you are gaining. This is where Google Analytics comes in handy where it can give you in-depth data about the bounce rates, the average duration of visits, and the pages per visit. If you find issues with the data, this means that either you have to edit your website or switch keyword phrases.
Are you greedy for some additional traffic? Create better content and blog posts in order to rank for the long tail keywords. Unique and informative content never lose its value. So keep on updating and measuring the growth in your traffic.
Tracking the Conversions
Though often overlooked, tracking the conversion rate is also another important way. You can seek the help of Google Analytics if you want. But before doing anything, you must remember that all your visitors are not buyers. Act accordingly and measure their actions as well. Failure to do so could result in you throwing money down the drain.