Ever since 2010, social media has become an integral part of Internet marketing. In short, an active life in social media platforms has the power to elevate online exposure like no other. And when the discussion has brought forward the term “online exposure”, I think it’s the startups which work the hardest to gain better online visibility. So, is social media seriously important for the growth of a startup? Well yes, it is! Why? Apart from its great outreach, social media is also a cost-effective option for startups who usually work on a tight budget. But how can startups harness this awesome power?
Before we move forward, let us look at the infographic below:
This infographic brings out the top 6 social media channels – Facebook, YouTube, Twitter, Google+, LinkedIn and Pinterest (all ranked in descending order of popularity). Each one of them has its unique visitors, and all a startup has to do is create a game plan, pick the right ones (based on its target audience) and sign up for free accounts.
Now let us talk a little about the tips given to startups in the infographic, shall we?
In 2013, videos emerged as powerful tools in the field of content marketing. People preferred watching a 3-minute video to reading a 500-word textual content. Startups using videos to educate and entice visitors is a fun yet informative strategy. As startups have a limited budget, it’s better to produce small videos – mainly focusing on exciting teasers and deals. And what are the best places to promote these videos? YouTube, Vimeo and Vine are the most trusted video-sharing websites.
Power Of Pictures
There is a popular saying that goes: “Pictures say a thousand words”. Startups can rely on not only creating impactful images and funny memes, but also on designing attractive and fabulous infographics. Moreover, showcasing photos of employees will let visitors know more about the jobs done behind the scenes. And this can help in building a stronger trust. Share these pictures on Pinterest and Instagram. What’s the icing on the cake? Both these sites allow the use of hashtags… and there is no limit of providing relevant ones.
Find Your Interest
Smart use of Groups and Communities found on most of these sites (to be precise: Facebook, LinkedIn and Google+) can catapult a startup to a great distance forward. Using the search bar to find results on relevant keywords has a fantastic chance for a startup to find potential buyers and business partners. Moreover, frequent engagement on these Groups and Communities with useful shares and comments will also help a startup gain a great reputation among its peers and potential customers.
Interaction – The Key
The best way to grow a startup (or rather, any business) is to give enough time to the customers. A startup needs to understand that once it has a popular social media presence, these pages will show up on search engines when people search with relevant keywords. And be it a new visitor or a regular customer, it is the social media sites which act as the preferred interaction platform. Spend at least an hour behind these sites every day, talk less and listen more, and make it a point to give timely responses to customer feedbacks. It will make the reputation of a startup grow even stronger in no time.