We all know what an online review is, and it is indeed one important way for a local business owner to understand how well his business is being perceived by the customers. From the marketing point of view, the online reviews boost the credibility of the business to a large extent. According to a survey, 65% of the consumers refer to local businesses that have positive reviews in the web. In this post, we will try to find out how online reviews can boost the visibility of the local businesses.
Online reviews are one of the most important strategies in local SEO campaign, that are implemented to increase the visibility of the small business in search engines. But the question that haunts – how will the customer review websites help? Well, here’s how…
What is Venice Update?
Ever heard of the Venice Update launched by Google back in 2012? If you haven’t, let me tell you what it is. Before this update, if a person living in San Francisco, California needed to find a local business (for example, a pizza restaurant) in the city, he had to type “San Francisco California Pizza Restaurant” in the search bar of Google. With the introduction of the Venice Update, Google can now determine where a user is exactly located through localized signals. As a result, typing “Pizza Restaurant” into the search bar would now be sufficient as Google will determine your physical location, for instance, San Francisco, and will display the results according to the specific geolocation.
How Online Customer Reviews help?
The benefits available from the online customer reviews can be received in two ways. The local SEO campaign gets benefited from the end of the customers and from the end of the search engines as well.
Firstly, positive reviews about your business posted by previous customers will encourage visitors to become potential customers. Positive reviews will increase the conversion rate, and as a result, there will be an increase in the sales of the business. Secondly, the introduction of Venice Update has made search engine spiders crawl through the customer reviews in order to look for keywords and location triggers. Search engine spiders have a great fascination towards original and regularly-updated content. Thus, the more reviews customers will post about your business, the visibility and ranking of your website in the result pages will automatically start getting better.
Why Online Customer Reviews help?
Search engines love online customer reviews because people love to see online customer reviews. But why do these reviews matter in local search engine optimization? Let’s find the answer.
Getting customer reviews is, therefore, extremely essential to have a local SEO perk. Here are some tips to get you started on the right track:
Above all, you must remember that your customers should enjoy giving reviews. You should never force them to leave a review. It’s okay if they do not want to; surely they have not like something about your business. Change the probable problem areas to make your business better and try next time.