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Google’s Angry Bird Goes A Step Further With It’s New Update
By Jessica Blunt | October 10, 2013

The terror (and the aftereffects) caused by Penguin 1 is still not over, and webmasters around the globe are still working tirelessly to bring back the lost SERP rankings of their respective websites. Meanwhile Google never stopped updating its Penguin 1 algorithm. Let’s have a look at the timeline of Penguin updates:

  • Penguin 1 – April 24, 2012 with an impact on 3.1% of queries
  • Penguin 2 – May 26, 2012 with an impact on 0.1% of queries
  • Penguin 3 – October 5, 2012 with an impact on 0.3% of queries
  • Penguin 4 (also known as Penguin 2.0) – May 22, 2013 with an impact on 2.3% of queries

Twitter saw Google’s Matt Cutts reveal on October 4, 2013 that a new Penguin is ready to get launched. The name of it is Penguin 5 or Penguin 2.1, and it is slated to affect 1% of all the search queries. Obviously, it is also a spam-fighting algorithm like its predecessors. So, what’s the “new” this one has to offer?


Confused Between Penguin 2.1 and Penguin 5?

When the Panda update came out on February 2011 in order to fight low-quality content, it was just known as “Panda”. The later two Panda updates got subsequently named into Panda 2 and Panda 3 algorithm updates. However from Panda 3, the numbering moved onto decimal points like 3.0 or 3.1. This, as later revealed by Google officials, was put into action due to the fact that these later updates were “minor” in magnitude and didn’t require a different numbering.

Similarly, Penguin 4 or Penguin 2.0 was the first major update after the original Penguin update of 2012. This latest one, being “minor” in magnitude as depicted by the impact it’ll have on search queries, has got included into the Penguin 2.0 update, and is now its subsidiary.

It’s Impact So Far:

While shots of Google Analytics have revealed drastic changes in the rankings of some websites, a few got elevated in the SERPs. The effect of Penguin 2.1 has been huge swings on both sides. The ones which continued resorting to the Black Hat tactics have been completely destroyed, while the previously-penalized websites which thought better and went with the White Hat ones have gone up. Some have recovered and some are at the brink of extinction.

Final Thoughts:

Like any other Penguin update, this one too is causing (and will continue to cause) problems to the webmasters. It’s possible that you are being hit! And if I were you, I would’ve immediately changed my ways and shifted my gear. Doing things Google’s way is the only way to survive…! So why not do the right things in the right way? If we are true to our work, we’ll undoubtedly reap great results sooner or later.

About the Author

Jessica Blunt works as a Local Business Reputation Manager at Vintelli, a next generation mobile and web directory application. In her 7 years of experience in Reputation Management, she has partnered many local and small-scale businesses to help them attain a high level of online visibility and recognition. Jessica is an expert at creating an impressive image of local businesses in the minds of their audiences.

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