When influential people speak, we have the tendency to gobble up the misleading ideas and half-baked truths just because they sound pleasant to the ears. This is the case anywhere you lay your eyes on, and content marketing is no different. At a time when content marketing is one of the most crucial tools in online marketing, there is absolutely no way for you to remain oblivious to the “real” side of the story.
But before we proceed forward, we need to know about the content marketing lies we so often put our faith in. Only if we know the lies can we uncover the truth beneath them, isn’t it?
Lie #1: Publishing Your Best Work Only On Your Own Blog
Right now, the most obvious question that can come to your mind: “What’s wrong if I publish my best content on my website, so that my readers can associate with my brand in a better way and my website can reap the benefits?” It is not a crime and there is absolutely nothing wrong with it. You can keep the best for yourself… but ONLY if you have a loyal audience base.
In reality, most businesses don’t have a strong audience base. As a result, a piece of gold gets published on a rarely-known website and it keeps on sitting accumulating dust. This is why you should stand on the shoulder of giants – as publishing your best work on a more influential website will help you grab their audience and reputation.
Lie #2: Anyone Can Write Content
Hell NO!! I’m sorry to tell you, content writing is nothing less than an art. And not everyone can become an artist. Yes, it’s true that practice makes a man perfect! But a great content writer has an awesome sense of artistry already ingrained in him. He knows how to keep readers glued to his write-ups… and expert tone and pitch make him a perfect marketer.
You need to remember that poor writing can hurt your reputation and kill your brand. If you can’t write that well, don’t try. Your perspective is a precious, but it’s not necessary for you to write. All you can do is explain your ideas to your writers and allow them to capture your perspective in their own words.
Lie #3: High-Quality Content Will Promote Itself
Have some people lost their minds completely? How can a high-quality content (or any content, as a matter of fact) promote itself? I don’t know from where people are still getting these ideas, but many marketers think that throngs of readers (and eventually, potential customers) will get attracted only by writing high-quality content. I mean, SERIOUSLY?
Let’s get real here! People should be made aware even of the best content on the planet. In order for it to become likeable and shareable, it must be promoted. Mind you, it’s not just about leaving a tweet on Twitter or sharing a post on Facebook. Real content promotion is a nifty process, which includes winning allies, identifying hubs, and tapping influencers.