3 Content Marketing Lies You Are Probably In Love With

When influential people speak, we have the tendency to gobble up the misleading ideas and half-baked truths just because they sound pleasant to the ears. This is the case anywhere you lay your eyes on, and content marketing is no different. At a time when content marketing is one of the most crucial tools in online marketing, there is absolutely no way for you to remain oblivious to the “real” side of the story.

Lies-about-Content-Marketing

But before we proceed forward, we need to know about the content marketing lies we so often put our faith in. Only if we know the lies can we uncover the truth beneath them, isn’t it?

Lie #1: Publishing Your Best Work Only On Your Own Blog

Right now, the most obvious question that can come to your mind: “What’s wrong if I publish my best content on my website, so that my readers can associate with my brand in a better way and my website can reap the benefits?” It is not a crime and there is absolutely nothing wrong with it. You can keep the best for yourself… but ONLY if you have a loyal audience base.

In reality, most businesses don’t have a strong audience base. As a result, a piece of gold gets published on a rarely-known website and it keeps on sitting accumulating dust. This is why you should stand on the shoulder of giants – as publishing your best work on a more influential website will help you grab their audience and reputation.

Lie #2: Anyone Can Write Content

Hell NO!! I’m sorry to tell you, content writing is nothing less than an art. And not everyone can become an artist. Yes, it’s true that practice makes a man perfect! But a great content writer has an awesome sense of artistry already ingrained in him. He knows how to keep readers glued to his write-ups… and expert tone and pitch make him a perfect marketer.

You need to remember that poor writing can hurt your reputation and kill your brand. If you can’t write that well, don’t try. Your perspective is a precious, but it’s not necessary for you to write. All you can do is explain your ideas to your writers and allow them to capture your perspective in their own words.

Lie #3: High-Quality Content Will Promote Itself

Have some people lost their minds completely? How can a high-quality content (or any content, as a matter of fact) promote itself? I don’t know from where people are still getting these ideas, but many marketers think that throngs of readers (and eventually, potential customers) will get attracted only by writing high-quality content. I mean, SERIOUSLY?

Let’s get real here! People should be made aware even of the best content on the planet. In order for it to become likeable and shareable, it must be promoted. Mind you, it’s not just about leaving a tweet on Twitter or sharing a post on Facebook. Real content promotion is a nifty process, which includes winning allies, identifying hubs, and tapping influencers.

Low-Cost Content Creation Can Be Great For Small Businesses

The biggest challenge faced by a small business is their limited resources. While constantly competing to gain exposure alongside their business rivals, they have to keep marketing themselves with small budgets. However, losing out on the target audience is not an option; and therefore, effective ways need to be devised that can boost up the visibility in the SERPs. And keeping the budget in mind, low-cost content creation is something which can prove to be super efficient for their growth.

What are these low-cost ways by which content can be created? Let’s have a look:

#1. Blogs: It is important for every small business to have a blog section – a place where they can write about their products and services. Moreover, the blogs you post will get indexed by search engines, and hence, boost your SEO. And integrating social media buttons will only spread the shares.

#2. E-books: You all know what e-books are! As they offer expertise and valuable knowledge to clients and sales prospects, they are a great source for establishing credibility. They can also be shared on social media platforms, and everyone who downloads it is your new lead.

#3. Press Releases: One of the best ways to spread information as well as helping SEO are the press releases. When release news are put up on news-wires, they invite publication houses, bloggers and journalists to participate and spread the word even further.

#4. Slide Presentations: Websites like Slideshare are great when it comes to presenting easy-to-read content prepared in slide format. You can even do this on Vimeo and YouTube. This will will help your company promote itself as an industry expert.

The content has to be great and of a high quality, no doubt about that! And once they start getting shared on social media platforms, these content transforms into a trusted resource and help to build brand recognition without having to spend too much money.

We Should Write For Humans, Not Search Engines!

Before the Panda update appeared in 2011, writing used to be quite different from what it is now! From 2004 till 2010, people writing articles for the purpose of posting on the Web were more concerned with the SERP rankings. Applying black hat SEO strategies, all they cared about was making the post visible in order to gain greater traffic. And it was working big time too!

Post-Panda and later Penguin updates, tactics like keyword stuffing and doorway pages have become nothing short of “punishable” offenses. And what is the ultimate punishment? Getting penalized by Google, of course! If not anything, Google has made one thing extremely clear – it is going to value a content only if it provides value to the readers. In short, a content needs to no longer be written with the purpose of getting a higher rank in SERPs, but only for offering the readers what they came looking for.

If you are still writing for search engines, you should stop it immediately. But how can you stop something unless you know the clear signs? In order to solve the problem, 3 signs have been brought up which are the biggest indications that you’re writing for the search engines:

I. When You Focus On “Somehow” Inserting The Keywords Into The Content

It’s still a very common thing with SEO writers. Even if there is no way a certain keyword can be inserted into a content, you’ll still find it stuffed there – looking totally absurd and a complete misfit. If you keep on thinking about how to insert the keyword, you’ll definitely destroy the quality of the content and lose your creative flair. There is also no hard and fast rule that a keyword can not be modified to fit nicely into the content. Just focus on impressing your readers, let the search engines do the rest!

II. When You Build Anchor Texts Just To Have Links, And Not Help Your Readers

Links and anchor texts should enrich and enhance the information you are offering to your readers. For instance, a short blog post which has proper links taking the readers to additional and valuable information will help your readers understand what you are saying. And if you want to direct your readers to a certain service-providing website, make sure the theme of the blog post is in sync with the service which the website is providing.

III. When You Write A 1000-Word Post When 400 Words Would Have Been Enough

Why write a 1000-word long post when a mere 400 words was capable of bringing out the message you wanted to convey? This is the era of infographics and videos, people! No one has the time (and interest) to read a huge write-up. However, this doesn’t mean that textual content is dead. It’s still well and good, but is slowly losing its hold. So what can you do to retain its popularity? Lower the word count and make your content more crisp and compressed. Every line should say something new.

Conclusion:

There you have it! Avoid these 3 things mentioned above, and focus on producing original and high-quality content. Sooner or later, you are going to get noticed!

The SEO Writing Tips Which Can Greatly Help Bloggers

You might have recently created you own blog, and have started working rigorously to bring it into the spotlight. Or perhaps, you have just taken up a job as a copywriter or a blogger. Regardless of what you have chosen, having a loyal base of followers and visitors is extremely important for your growth as a blogger. And in order to succeed in the field of blogging, you need to be thorough with the essentials of SEO writing.

This post is directed not only to writers new to the world of blogging, but also to the experienced ones who need to brush up their knowledge and skills. So without further ado, let’s take a look at the basic strategies you need to keep in mind as you blog:

#1.Use the Right Platform: Nowadays, you have the option to choose from numerous software programs and blogging platforms. However, you also need to keep SEO in mind. In short, you should choose a platform which eases your optimization efforts. A Content Management System like WordPress is a favorite of Google bots and thus, using it will ensure that you’ll quickly get the exposure that you want.

#2.Keep Things Conversational: In order to make a blog informative as well as fun to read, the strategy is to keep things very casual. However, a light and conversational tone is also required. You need to engage you readers and make them think, so that they stop by your posts and leave their comments. The more there is interaction between you and your readers, the more is the chance of getting better visibility in the SERPs.

#3.Importance of the Title: SEO writing revolves around your capability of garnering the attention of readers. The information in your blogs should obviously be top-notch but you should never ignore the power of the titles of the blogs. The title of a blog is what the readers will first see. And its on you to plan how your readers will find the title to be simple yet interesting. If you succeed in presenting a catchy title, they would automatically be interested to know what more your posts have in store for them.

#4.Guest Blog Often: It’s all fine if you have a strong reader base. But what about the followers and readers you do not have access to? Reaching out to these readers will be the purpose served by your guest blogs. As you post your blogs on other blogging websites, not only will you get a new set of readers but you’ll also form relationships with other bloggers which will be increasing your credibility in the long run.

#5.Link, Link, and Link Again: Creating links is one of the basics of SEO writing. Create relevant links between the text in your blog to the content of your own website or the content of any other credible website. However, do not start linking in abundance; Google must not find it to be unnatural. The relationship created through link building will help you get higher ranking in the result pages.

So, there you have it – the 5 SEO writing tips which can greatly help bloggers. Keep these points in mind while writing, and there is hardly anything that can go wrong!

How To Produce Great Content Without Spending Any Money

John Doherty states the basis of content creation in clear terms. He says that individual talent and time combined together surpass monetary requirements altogether. In this blog post, I will talk about the ways of creating good content by using the resources that are available at a given point in time.

Money, talent and time are the three equities involved in any kind of production. While it is of the utmost importance to possess at least one of them, the combination of any two of them together will surely lead to success.

Talent + Time+ Money
A combination of all the three factors is a sure formula for success. A balanced investment of all three equities results in a well-researched (time) and well-designed (talent) piece of content that can be produced by outsourcing the job to a dependable firm (money).

It is equally important to remember that an individual need not expend all of these simultaneously. While the client company will pay for the expenses, a designer with considerable talent can conceptualize and create the content, and an SEO executive or web marketer can push it through different segments. Money can subside the amount of time required by purchasing someone who has got talent. This therefore leaves the outsourced company with enough funds of its own to hire a talented individual for its own smooth functioning.

Talent + Time
The combination of these two equities outdoes the need for having a stable financial backing. However, it is also time consuming, as lack of finances would mean that considerable amount of time will have to be devoted to tasks other than the creation of content.

In such cases, experience counts a lot. A novice graphic designer will surely take considerably more time to design a logo compared to somebody who is experienced.
Talent and time are the basic keys to success. Monetary resources are always an added advantage for any undertaking, but are not the soul driving factor for an enterprise to succeed.

Time + Money
The possession of these two equities relegates individual talent to a position that is secondary in importance. With enough funds, it is possible to outsource the job of content creation, and if time is not an issue, you can even learn and develop the particular skills yourself.

Stable monetary backup opens the scope for the use of additional techniques to leverage sales, like social networking, SEO tactics, paid discoveries like Facebook advertisements and Stumble Upon posts, and creation of email lists. Therefore, with a budget of 100 dollars, it is possible to buy 1000s of Stumbles that will help you to advertise your product better.

Talent + Money
When there is a serious time crunch, then the combination of the equities of money and talent play an important role in delivering the best results. Both need to be possessed in bountiful amounts to minimize the wastage of time.

This configuration allows buyers to use their funds to purchase resources for the production and promotion of content.

A large budget ensures the production of increased and better content, and management of greater channels to publicize the content. Talent, on the other hand, ensures both speed and quality in the production of that content.

Finally, when none of these channels are available, then the only option is to dream big and take a risk. The effort might pay off, or it might fall flat on its face, however, it is always worth a try.