How Do You Measure The Success Of Your Local SEO Strategy?

Most business owners, whether they are paying for it or doing it themselves, do not know whether their local SEO strategy is effective or falling flat on the face. If you’ve hired an agency to look after your local SEO needs, it sends you a monthly report (in most cases) of success or failure. But if you are doing the work yourself and hardly getting any time to measure the efficiency of your efforts, it’s high time that you stop and take a look.

So, let’s have a look at the different ways which can help you measure the success your local SEO:

Tracking the Keyword Rankings

This is the most commonly-used way to measure the success of local SEO. You need to find out the high-value keywords that are related to your business– the ones will prove to be more beneficial in giving you a better ranking in the result pages.

You must have noticed that the main focus is on keyword ranking. This is because there are numerous automated tools that can easily help you find your rankings. However, this is not enough. In order to make sure that your online presence runs equally smooth in future, pay close attention and try to understand how the keyword rankings are getting transferred into traffic, and how that traffic is performing.

Tracking the Traffic

Is there any better way to measure the amount of traffic than the good old Google Analytics? A big “no”, in all probabilities. You need to find out the quality of this traffic you are gaining. This is where Google Analytics comes in handy where it can give you in-depth data about the bounce rates, the average duration of visits, and the pages per visit. If you find issues with the data, this means that either you have to edit your website or switch keyword phrases.

Are you greedy for some additional traffic? Create better content and blog posts in order to rank for the long tail keywords. Unique and informative content never lose its value. So keep on updating and measuring the growth in your traffic.

Tracking the Conversions

Though often overlooked, tracking the conversion rate is also another important way. You can seek the help of Google Analytics if you want. But before doing anything, you must remember that all your visitors are not buyers. Act accordingly and measure their actions as well. Failure to do so could result in you throwing money down the drain.

Use Visuals To Boost Your Local SEO Campaign

As the owner of a local business, it’s very obvious that you’d want a greater number of local people to find you in Google and other search engines. And not only just find you, but also share (and spread) information about your business with friends and followers. We all know about how local SEO strategies can help your website attain a higher ranking in the SERPs, but it is the inclusion of attractive visuals which will make your website worth remembering, or simply put, worth a thousand clicks.

Before we proceed any further, let’s take a look at some of the recent piping-hot news:

  • Introduction of Google Carousel which shows a row of related images at the top of the local search results.
  • Launch of the AdWords Images Extension which introduces the feature of image inclusion in paid listings of advertisers.
  • The 6-second videos of Vine, and the 15-second videos of Instagram.
  • Newest feature in Facebook which enables users to include images in comments.

Visuals make things more appealing and interesting, and this is the reason why the world of marketing is inclining towards them. The statement got solidified when recent reports revealed that more than 500 million photos are uploaded and shared on leading social media platforms daily.

In order to rope in local customers and increase the rate of lead conversion, it’s imperative that you start integrating visuals into your digital marketing strategy. The use of visuals is going to greatly help in your local SEO campaign too.

Let’s look at some of the best tips to help you get started:

#1. Use High-quality Images: What makes a content more sharable? Information for sure; but it has to be images too. Interestingly, Google Carousel have decided to display those images which generate the highest number of clicks. So be it the Facebook page or Google+ account of your business, make sure that you post only HD images of your products or services.

#2. Encourage Customers to Create Visual Content: Nowadays, you’ll hardly find any mobile device without an in-built camera. This is the reason why over 500 million photos get uploaded in social media sites like Facebook and Pinterest. So, why will you be the only one focusing on visually promoting your local business? Let your customers also take part! Encourage them to take pictures using their mobile devices, and then share their experiences across the social media platforms.

#3. Clear Titles and Alt Texts: It’s not archaic to use titles and captions in videos and images. Rather it helps both visually-impaired visitors and the search engines to understand your content.

#4. Keep the Videos Simple: “A picture is equal to a thousand words” – this is the ultimate truth. A couple of high-quality and meaningful images is easier to grasp than a lengthy article. And same holds true for videos as well. Recent reports have shown that the videos whose lengths are less than 15 seconds are shared 37% more than the longer ones. So, include short and interesting videos in your site which gives out a simple and clear-cut meaning.

Conclusion:
It is clear that web visitors have started giving greater priorities to local websites which use improved visuals. And as your goal is to capture the attention of a greater amount of audience, you should start using better images and videos.

Keyword Research Tips for Geographic SEO of Local Businesses

In recent times, one of the biggest challenges faced by a local business is the task of enhancing its presence on the Web with limited amount of resources. In order to succeed in this endeavor, the act of identifying a set of fruitful yet relevant keywords is a major constituent. On the downside, however, this act can be extremely challenging from the very outset. As the geography of a local business is limited, the keywords run the obvious risks of facing little or no searches in a month.

To make sure that your geographic SEO efforts do not go in vain, here are some keyword research tips which can help your local business get an improved online exposure:

#1.Finding out the Keywords

The first thing that you need to do is make a list of all the possible keywords which can be used by your target customers when they seek your services or products. And in order to hit the bull’s eye, you need to think like a customer and try to phrase the search query the way a customer would do. You can initiate conversations with some of your present customers to know what keywords they typed to find you in the SERPs. Moreover if you are keeping a track of your website’s analytics, you’ll get to know which keywords are getting you found on the Web.

#2.Keyword Discovery & Identification

Google Keyword Tool is the most reliable source when it comes to discovering relevant keywords for your business. All you have to do is sign in with your account in Google. The reason to choose Google Keyword Tool is that it is not only dependable, but it also provides an extensive list of keyword options. Make sure that you have adjusted the “Locations and Languages”, “Match Types”, “Filter Ideas” and “Show Ideas and Statistics” from the Advanced Options and Filters tab according to your needs.

#3.Keyword Selection

From the results, you can ignore the keywords listed in the Global Monthly Searches category. These are the most globally searched keywords, and will provide no benefits for your local business. From the rest of the keywords, you can pick out your preferred phrases one by one and test their individual strength by clicking on the “Google Search” option which appears once a keyword is selected. From the search, you’ll be able to comprehend how well the keyword will perform against your competitors. As a final step, you need to find out the current rank of your preferred keywords in the SERPs. A high-ranked keyword will make your SEO efforts easier. There are numerous free tools which can help you find the current rank of your preferred keywords. One such tool which deserves special mention is the Search Position Finder.

Conclusion:

These tips have been presented to help you reach your goal of finding the suitable keywords for your local business at a faster rate. However, the key to success in finding the right keywords rests on how well you understand your target customers. Therefore, keep your customers in mind when selecting the keywords.

Did you like the ideas? Please share your views by leaving a comment.

How Your Local SEO campaign Can Be Benefited by Local Business Listings

A recent research report has revealed that 97% of people find about services and products by using the Internet before making a purchase. Whether via mobile phones or computers, it is an undeniable fact that we live in an era where the advancement of technology has made everything available just at the click of a button. And like big businesses, it has even become crucial (and mandatory) for a small business to list itself in local business listing directories to have better growth opportunities.

Local Business Listing – What is it?

Local business listings refer to promoting one’s business across the section of audience located at a specific geographic location. The concept of local listing is quite similar to the concept of putting up an advertisement in the local newspaper. In local business listing, a business gets listed in search engines wherein the physical address of the business, map, contact details and services are listed.

Link between Local Business Listing and Search Engine Optimization

Localized SEO services seek to generate web traffic from a targeted geo-location and local listing helps a website to gain better visibility in the web, increase web traffic and boost sales. The fact that local listing reduces the marketing costs of the businesses is attested by the fact that businesses can list their businesses free of cost.

How can Local Business Listing help in the SEO campaign?

#1. Boosting the Visibility of the Website

Local business listing acts as an additional source to provide information about your business to the search engines. The more active one keeps the listing with map tags, discount coupons, photos, videos and interaction with customers, chances are very high that it start standing out in the result pages.

#2. Source of Inbound Links

You will find numerous local listing directories which allow business websites to add the official links into the directories. Once the link of an official website of a business has been incorporated, it starts acting as a powerful backlink which testifies the authenticity and authority of the official website.

#3. Generating More Website Traffic

When someone searches with your location, niche and keywords of your business, chances are high that you’ll have a place at the top of the result pages, given the fact your business is listed in the directory.

Conclusion

In a SEO campaign, it is very hard to determine the time from which a business can start expecting results, but there is no doubt that local business listings will ease the process to a great deal. With the two working together, the business is bound to receive better web exposure, gain greater amount of trust, and earn more profit.

How can Customer Reviews Boost up Local SEO Campaign?

We all know what an online review is, and it is indeed one important way for a local business owner to understand how well his business is being perceived by the customers. From the marketing point of view, the online reviews boost the credibility of the business to a large extent. According to a survey, 65% of the consumers refer to local businesses that have positive reviews in the web. In this post, we will try to find out how online reviews can boost the visibility of the local businesses.

Online reviews are one of the most important strategies in local SEO campaign, that are implemented to increase the visibility of the small business in search engines. But the question that haunts – how will the customer review websites help? Well, here’s how…

What is Venice Update?

Ever heard of the Venice Update launched by Google back in 2012? If you haven’t, let me tell you what it is. Before this update, if a person living in San Francisco, California needed to find a local business (for example, a pizza restaurant) in the city, he had to type “San Francisco California Pizza Restaurant” in the search bar of Google. With the introduction of the Venice Update, Google can now determine where a user is exactly located through localized signals. As a result, typing “Pizza Restaurant” into the search bar would now be sufficient as Google will determine your physical location, for instance, San Francisco, and will display the results according to the specific geolocation.

How Online Customer Reviews help?

The benefits available from the online customer reviews can be received in two ways. The local SEO campaign gets benefited from the end of the customers and from the end of the search engines as well.

Firstly, positive reviews about your business posted by previous customers will encourage visitors to become potential customers. Positive reviews will increase the conversion rate, and as a result, there will be an increase in the sales of the business. Secondly, the introduction of Venice Update has made search engine spiders crawl through the customer reviews in order to look for keywords and location triggers. Search engine spiders have a great fascination towards original and regularly-updated content. Thus, the more reviews customers will post about your business, the visibility and ranking of your website in the result pages will automatically start getting better.

Why Online Customer Reviews help?

Search engines love online customer reviews because people love to see online customer reviews. But why do these reviews matter in local search engine optimization? Let’s find the answer.

  • Quantity: Search engines prefer websites with a decent number of customer reviews. Too many reviews are not appreciable as it makes the website too cluttered at times. A number somewhere between 15 to 20 fresh reviews is considered to be highly acceptable.
  • Keywords: Keywords are one of the significant parts of SEO. If customers mention relevant keywords or/and product names in the reviews, search engine spiders will find your website to be appropriate and will eventually start pulling you up in the result pages.
  • Ratings: Along with quantity, quality also matters for search engine spiders. If your products or services receive good ratings in the reviews, your website becomes more preferable to the search engines.
  • Competition: It is obvious that your competitors will also have customer reviews on their websites. However, it is wrong to believe that they will have better rankings just because they got started first. Good quality reviews can change the game anytime, and help you surpass them easily in the result pages.

Conclusion

Getting customer reviews is, therefore, extremely essential to have a local SEO perk. Here are some tips to get you started on the right track:

  • Do not wait to ask customers about their experience. Ask them for a review right away as their experience with you is very fresh in their minds.
  • If a customer does not leave a review right away, send a follow-up email within a couple of days.
  • Avoid telling your customers to fill in complicated forms in the review procedure. If things are not kept easy and simple, it’ll turn out to be a big turn-off and will eventually hamper the review.

Above all, you must remember that your customers should enjoy giving reviews. You should never force them to leave a review. It’s okay if they do not want to; surely they have not like something about your business. Change the probable problem areas to make your business better and try next time.