How Reviewing Businesses Online can help Customers Get Better Services

Your reviews have a significant value for any business owner, whose products / services were availed by you. When you review online, not only you but the business owner also gets benefited. You speak of either your grievances or good experiences, and both are equally important for the business. Good reviews attract more customers while bad reviews improve the business.

Always remember: “YOUR REVIEWS MATTER”

local business review

Actually your reviews act as a kind of advertisement for the business. The name and product of the business gets exposed to so many customers online. This increases customer awareness and they get to know what is the business all about and what kind of service it provides. No other advertisement medium can compete with the power of online reviews. Other traditional marketing programs cannot give a business the vast exposure that online reviews can easily provide.

Robert Tolliday, the general manager of an online local business directory True Local and the commercial director at Sensis, said that reviews really benefit small businesses because:

#1. Reviews get the business known to different audiences.
#2. The business gets a positive reputation.
#3. Business becomes available through online search.

Most of the time it has been seen that people buy a product or avail a service only after analyzing its online reviews. Minutely they analyze how the business provides services to its customers and what kind of product they supply. Reviews are also capable of influencing the search engine results. Google keeps an account of how many times the name of your business has been mentioned in the reviews. If the customers review your business continuously, you will soon find your business at the top of the search results. Being at the top of the search results will get your business more customers and gradually boost your business growth.

Research also shows that, people generally tend to trust their peer group. The business recommended by their peer group always gets a higher score in their mind. To get this point cleared, a research was carried out named 2009 Nielsen survey , where it was seen that out of 25,000 internet audiences and customers from about 50 countries, 90% of them trusted their peer group while availing a business, while 70% believed on the online reviews. So, online reviews that recommend a business, has a greater value and is a powerful mode of marketing.

Customers who write reviews regarding improving a business, suggesting what went wrong and criticize a business, are the best type of customers. They actually get the business better each day. Reading the reviews, business owners understand the areas they areas they need to work upon, and provide you better services from the next time. Moreover, some customers have better ways and suggestions regarding your business. It is your chance to interact with your customers and discuss business ideas and allow the business to grow in a much better way. So, the next time you go to a restaurant, buy a product or avail a service, always review them online. The review can be of praising them or criticizing them for their services or product. Whatever be it, you must write your opinion online to get a much better service from the next time.

While a customer posts a review online, it not only helps the business get better and bigger each day, but also develops a close relationship between the customer and the business owner. With such a sharing of ideas by the customer, the business owner comes to know the areas to focus on, and makes the necessary improvements to deliver a better product/service. While the business gives importance to its customers, the customers also start getting better services and products. A happy and healthy bond between the customer and the business owner is very important to get the business known to the world.

Business owners must understand that their customers are their priority and they must find out new ways to retain them. A happy customer will always stay by you. Customer feedbacks are of much importance. Every time customers avail a service from a business, the business should ask them for their reviews or feedbacks. In this manner, businesses will understand who their potential customers are and who are going to leave soon. In the same manner, a customers should also understand that if they want to avail the best service or the best product, they should review the business. Your grievances act as a kind of motivation for the business owners. If the customers do not complain, how will the business improve? In the same manner, if the customer doesn’t praise, how will the business know they are doing better?

The most important thing is – BOND BETWEEN CUSTOMER AND BUSINESS OWNER.

There are different online sites like Yelp, Brown Book and Vintelli where a business listed there can be reviewed. But you can also create your own business site to review your particular business. Customers will only be interested to write a review about your business when they will find you replying. To retain your customers with you, you can take their emails and phone numbers and send them different offers now and then. You can also start a pay back card system so that your customers can benefit while shopping from you. Customers really like coupon system and with that you can keep your customers engaged with you.

So, the most important thing is, in order to get better services you need to speak your heart out. People generally think reviews to be of less importance. But after reading this article you might be pretty sure how important a review is. It’s not only your right but also your duty to review the business you have availed. Some of the businesses provide QR code. These unique codes automatically direct you to the business website, after you scan them with your phone. It’s a really unique and easy way and you won’t face a problem while reviewing a business with it. So, the next time you avail a business, make it a point to review them. The customer’s opinion and the business owner’s solution makes a great and successful business.

You can also give your valuable reviews in Vintelli, go to its website or download the app. Lots of successful business are listed in Vintelli. Search and find your favorite business from Vintelli. Also you can download Vintelli app from the below app stores and start reviewing.

Google Play Store: https://play.google.com/store/apps/details?id=com.StoreFinder.app

iOS App – https://itunes.apple.com/us/app/store-finder-local-business/id1100683456

Amazon App Store – https://www.amazon.com/Mobixed-Store-Finder-By-Vintelli/dp/B01E7AMOL6

Your Business in Google Places – 5 Reasons To Grab A Listing

A lot has been said about the dos and don’ts of Internet marketing. But not many people give much attention to listing their business on Google places. Why? Is it not important for your potential clients and customers to know where your office is located? Your physical presence as a business creates your credibility and reliability among customers. If you think having a strong fold in the social media pages is enough to highlight the presence of your business, then think again because listing your business in Google Places is important. In fact, today all business houses whether small, big or start-ups, all are vying for the top slots in Google Places.

Google Local Listing

5 Reasons Why Your Business Needs to be in Google Places

A simple service that is effective enough to allow users to easily spot you with the help of the Google Map. So make your business searchable on the web, how? Just by putting up your business on Google Places. We give you 5 reasons why you must do it now:

  • Reason 1 – Google Places to us is what Yellow Pages were to our parents who are too old school to surf the Internet. It is like an online directory and a customer’s go-to place when they are looking for something. The best thing is, it allows you to stuff in all the relevant matter about your business that will help attract target audience to easily spot you. And then you can see the revenue bells ringing.
  • Reason 2 – Since Google Places is very location focused, having your business reach the top slot of your locality will be comparatively an easy task for you to achieve. Since your business listing is restricted within your specific region, your chances of having a favorable position in the search engine rankings is a lot higher. Keeping the location and the category of your business specific and restricted helps you to have a top slot.
  • Reason 3 – Keywords provide the much-needed boost to help you escalate your position to the top slots. There needs to be some amount of SEO work that needs to be done but relevant keywords help your local business to increase its visibility on the Internet. Certain amount of effort is required in the keyword research because the group of keywords are focused on the region or locality. Choosing location specific keywords help you to get targeted traffic.
  • Reason 4 – Users swear by the Google Maps to spot their destination. So having your business listed in the Google Places gives you the scope to see yourself in the Google Maps as well. Once you spot your business in the Map, you can be rest assured that customers and potential clients will join the dots together to spot you. Having your place in the Map increases your reliability in the eyes of your customers.
  • Reason 5 – Local listing of your business not just helps you to find yourself a larger section of targeted audience but also provides for a cost-effective strategy to get yourself noticed. Placing your business in the Google Places is extremely low on your pockets but at the same time guarantees volumes of targeted traffic.

Hopefully these 5 reasons are attractions enough to tempt you to place your business in Google Places and see the pumped up targeted traffic reach your business website.

Why Is Local SEO Easier Than Traditional SEO?

SEO is one tough game these days. It is imperative if a business wants to have a better grasp at its target audience, and as a result, the competition is stiff like it was never before. This is the reason why I’ve always opted for a local SEO solution. Why is it so? The reason is very simple: “It is easier to create a strategy for local targeting than a global campaign”.

SEO Vs Local SEO

So what are the secret winning recipes of local SEO that is making it more popular than traditional SEO? Well, there are a quite a few. But I prefer local SEO mainly because of these 4 reasons:

Reason 1: Geo Targeting

The radius where your target audience is located is the most crucial factor when you are setting up your local SEO campaign. In most cases, it is easy for a business to determine the area where it will find its potential customers. In case a business is not sure of the demographics, all it has to do is take a look at the current statistics.

While in traditional SEO the radius is bigger, a business can focus more clearly on selected potential customers in local SEO – thus increasing its chance of success.

Reason 2: Location-based Keywords

Check out Google’s own keyword-research tool to determine the keywords that will bring in the most traffic you desire. Once you’ve found what you are looking for, include the name of the location you are targeting to each keyword.

Think carefully for a moment! Location-based keywords are bound to have lesser competition than global keywords. It’s pretty obvious that the number of people searching for “SEO company Orange County” will be much lesser than people searching for “SEO company California”.

Reason 3: Location-based Title Tags

While most people ignore this step, you must adjust your title tags by including relevant local search terms. Trust me when I say this, this step won’t cause any damage to your traditional SEO campaign. On the contrary, it’ll just make your local SEO efforts even stronger.

With location-based title tags, it will be easier to get traffic into your website from the location you are targeting. This important feature of local SEO is not applicable to the traditional one.

Reason 4: Local Advertisement SEO Campaigns

Online advertising is an extremely powerful tool when it comes to local SEO. All you need to do is place a local keyword-rich ad on a reputed online ad page or business directory. You also need to make sure that you have placed the ad on the right category.

This will increase your reach and people will take notice of your online presence. As more people grow knowledgeable about your business, the better are your chances to have desirable rankings in the SERPs.

4 Tips To Gradually Increase Your Local SEO Performance

One of the golden rules (and perhaps, the most important one too) of local SEO campaign management is to never let your guard down. You are sure to land your local business into a soup if you rest on your laurels and allow your rivals to catch up.

You must never stop your optimizing efforts! Why? Because even a highly-optimized local SEO campaign has the potential of delivering a better incremental result. And the basic of a continuous optimization is a solid foundation. Once you have everything in place, it is time for you to investing in your local SEO campaign to improve the results even further. How will you get this done? Here are 4 handy tips:

1.Yahoo Local

You shouldn’t just rely on Google when working on increasing your online reach. Yahoo always had a loyal customer base, and you must harness its power. The biggest benefit of listing your local business in Yahoo Local is that it has lesser competition than Google.

2.Google+ Optimization & Promotion

But whatever it is, you just cannot do away with local SEO without Google. The best way of going about this is merging a location’s Google+ Local page with its Google+ Business page. Once you are done, it’s time to promote the Google page of your business. One of the best ways is to connect the page with your AdWords campaign.

3.Yelp Optimization

Yelp is the most reputed and well-liked local business listing website. It is not only an efficient tool in bringing a local business on the map, but it also offers real and noteworthy customer reviews. If you are on Yelp and doing a great job with your customers, chances are high that you’ll be found more on the result pages.

4.Video Production & Optimization

Why not use YouTube channels when it comes to video marketing? It is important to have a proper (and relevant) story to tell in your videos. It’s a smart move to geo-tag the videos and integrate them into the Google+ optimization strategy of your business. moreover, you can also integrate these videos in your Yelp listing as well.

5 Ways Which Can Help You Improve Your Local SEO

Small local businesses are mainly the brick-and-mortar stores. The growing importance of social media and SERP rankings have made them take the plunge into the world of the Internet, as competing with both small-scale and large-scale business rivals have become mandatory.

The ultimate goal of small local businesses is targeting and capturing the local customers. To their relief, the concept of “local SEO” has gained an abundance prominence in the online sphere. If done correctly, local SEO helps in bringing a business to the top of the SERPs when searched with relevant “local” keywords. And thus, it increases the chance of gaining greater exposure and converting higher leads.

Here are 5 things which you can do to improve your local SEO:

Location in the Title Tag

When people search for a local business online, it is very obvious that they type the location. For example, a resident of Denver is not likely to just Google “Parking Lift”. Instead, he’ll go for a search like “Parking Lift in Denver Colorado” in all probabilities. This is why the inclusion of the location of your business in the title tag is so significant. You also need to remember that Google reads from left to right. Therefore, your location and business category should come before the name of your business.

Consistent Contact Information

Your contact information must be consistent across the Internet. You are sure to list yourself in local directories, create social media pages, and have your own official website. Make sure that your contact information is kept intact everywhere. There is one important thing to keep in mind, and it is your NAP – Name, Address, and Phone number. You should use the correct NAP in every listing you make. Variation in the NAP can work against you, and result in a negative ranking.

Consistent Categories

Your business categories are also important along with the NAP. You must be well aware of the fact that local directories let you choose the category where you want to list your business. Although there are numerous directories which use the ‘auto-fill’ feature, try to use the same category across the web. A consistent category will make your appearance more appealing to search engines like Google.

Claim & Optimize your Map Listings

Map integration has become a major part of search engine results, especially with Google. It has been found out in a recent study that maps are one of the most clicked features. People who are searching for your business will find it easy to locate your store due to your map listing efforts. So, make sure that you claim and optimize online map services like Google Maps and Bing Maps.

Claim & Optimize your Local Accounts

It is your responsibility to make sure that people do not find just your official website when they Google the name of your business, And in order to get this done, you need to list your business in some of the best listing websites like Foursquare, Google Places, and Yelp. These listing websites are extremely popular, and your presence in them will automatically increase your value.