The Link Building Lessons We Learnt As Children

As it has been stated in one of my previous posts, it is true that link building is far from being dead. In fact, it is still useful… as ever! I’ve thought a lot about link building in the past few months, and was able to come up with something extremely interesting regarding the world of link building. And this is what I would like to share with my readers today.

During our life as school students, we all have had our own share of lessons taught to us. However, there were some lessons which were common for all. For example, “All that glitters is not gold” or “Don’t put all the eggs in one basket”. It’s pretty obvious that you don’t even remember most of these golden words, leave aside implementing them in life. However, some of these lessons are mighty helpful when it comes to link building. Wanna know how? Let’s have a look:

If You Don’t Succeed At First, Try, Try Again

The value of link building hasn’t diminished, but it has definitely gotten a lot tougher over the past year. Now and then, every new tactic is getting invented and something old is getting rejected. You are maybe thinking of implementing an effective ling building angle, but sadly, it gets declined. Be open to new ideas, and never give up after a setback. Let your pitch get rejected, don’t lose hope and keep trying.

Don’t Judge A Book By Its Cover

The biggest challenge in link building is finding what works for you. While tech companies slog out their guts to be written about in Mashable and TechCrunch, businesses dream about getting featured in New York Times and Wall Street Journal. However, I have seen a hundred instances (maybe you have seen too) where these high-quality links have come back as a backfire. It’s not always mandatory to go for the popular ones. There are innumerable amount of decent websites you can build links with.

You may not get a great link, but you are still able to connect with your target audience – in my opinion, you are on the right track.

Honesty Is The Best Policy

Honesty is the best policy when it comes to outreach. You need to make sure that your e-mails never get called out. Then what should you do? First and foremost, make sure that your client sends the e-mails. You do the entire work, find info, create the e-mail, and make your client send it. In this way, the e-mail becomes authentic and legitimate. And always keep your client well-informed. Make sure that the client knows who you’re representing as and what you’re doing.

You Get Only One First Impression

Yes, this is one very important lesson in relation to link building. There are numerous (and easier) ways to spoil the first impression. Don’t let the opportunity go to waste by making a mistake. Here’s a brilliant post which I’m sure will help you what to do and what not to do when it comes to creating a good outreach.

Slow & Steady Wins The Race

It’s all about relationships, and they take a lot of time to get built properly. So let’s not be hasty with this relationship too. If you can keep both your ship and your head steady, you’ll surely be able to reach the shore safely, and with awesome results. So be the tortoise – take your time to calculate and move with precision.

Link Building Is Not Dead – It Has Simply Changed

You must have heard a million times in the last few months how link building has become a dead phenomenon. While deciphering the truth behind the statement, let’s also try to find out why this concept has received such wide acceptance. Since mid-2012, Google started penalizing websites for unnatural linking patterns and getting links from poor sources. In order to survive, link building has just undergone a change and has become a lot more discreet. Simply put, it is nowhere even close to being dead!

How has link building changed?

Nowadays, link building has an intricate relation with building a good reputation. Previously, lots of links were being generated through directory submissions, article directories, and reciprocal linking. People didn’t pay attention to the quality of the content and were more focused on building links through commenting and social bookmarking. In Google view, the pattern of the links was too familiar and was hence, perceived as unnatural.

Then, what does Google prefer? Google now encourages websites to create of unique, engaging and relevant content. Usefulness of the content will make the visitors share, review, rate and recommend the content across the web. How about Mashable for an example? Mashable keeps on updating themselves with informative and interesting content. As a result, it didn’t take it ling to have a massive fan following. Now each post is shared a thousand times in various platforms across the web, and as a result, has a positive effect on the SERPs of Google.

What is meant by all this is that getting links should remain the target, but not in a state of frenzy as it once was. Limited but relevant amount of links with engaging content is now what Google prefers.

How to succeed with link building?

#1. Guest Posts: Guest posting is perhaps the best way to get more links. In guest posting, your link will be available on the blog of a different individual. As the result, chances of circulation will remain high. In order to have a higher scope of success, however, make sure that the blog you submit your post into is a high ranking one.

#2. Reviews: User feedback is a big hit nowadays. Google knows that reviews are being made by your customers, and gives these reviews an utmost amount of value., You’ll find that the ranking of your business in the Google SERPs have gone higher up if your business is registered on popular review sites like Yelp, and there are a few reviews posted by your customers.

#3. Videos on YouTube: Videos are becoming an integral part of content marketing. And when it comes to videos, it’s YouTube which comes first on our minds. Using YouTube to get links is a very effective way. You can easily post a link on YouTube, and it will be visible whenever visitors watches your video.

Link building is not as easy as it used to be a few years back. And it is going to get harder and harder as time passes by. Changes are will take time to get into action. In order to achieve success in link building, you must be careful and patient. After all, link building can be a bit lengthy and tedious, but the results are still, no doubt, extremely rewarding.

25 Awesome Online Marketing Quotes

 

We at Vintelli are pretty big internet marketing geeks. You can’t really blame us though since that’s pretty much what we do all day long.

Today some of us decided to put together a collection of the 25 most awesome online marketing quotes.

Here are the quotes:

1. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

2. “Being #1 on a search engine aside from Google is like being Valedictorian of summer school.” – Craig McDonald

3. “Google loves brands – build one.”- Dave Naylor

4. “Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.” – Tony Hsiesh

5. “No matter how much you spend on it, a web site is invisible until somebody links to it” – Eric Ward

6. “[The blog has] become a real conversation tool and forum to have a conversation with our customers.” – Brian Lusk

7. “If you optimize it and it’s relevant for the keyword, it’s probably going to rank.” – Liana Evans

8. “Give them quality. That’s the best kind of advertising.” – Milton Hershey

9. “Before you create any more great content, figure out how you’re going to market it first.” – Joe Pulizzi & Newt Barrett

10. “Social media are tools. Real time is a mindset.” – David Meerman Scott

11. “Make the customer the hero of your story.” – Ann Handley

12. “Think about what a user is going to type.” – Matt Cutts

13. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki 

14. “Think like a customer.” – Paul Gillin

15. “Online marketing isn’t magic, it’s science.” – A guy named Dave

16.” Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” – Rick Levine 

17. “In this age of blogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences.” – Tim Frick

18. “There is no black magic to successfully attracting customers via the Web. It’s all about hard work.” – Rand Fishkin

19. “You can’t just ask customers what they want and then try to give that to them. By the time you get it done, they’ll want something new.” – Steve Jobs

20. “What makes content engaging is relevancy. You need to connect the contact information with the content information.” – Matt Cutts

21.  “In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.” – Marcus Sheridan 

22. “Online advertising doesn’t have to be a “wild west.” – Benjamin Edelman

23. “Content Doesn’t Win. Optimized Content Wins” – Li Evans

24. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – 

25. “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

Bonus Quote 

“What’s the point of a website if nobody is going to see it? If you make a website, plan to do something so people actually see it.” – Jeet Banerjee