As it has been stated in one of my previous posts, it is true that link building is far from being dead. In fact, it is still useful… as ever! I’ve thought a lot about link building in the past few months, and was able to come up with something extremely interesting regarding the world of link building. And this is what I would like to share with my readers today.
During our life as school students, we all have had our own share of lessons taught to us. However, there were some lessons which were common for all. For example, “All that glitters is not gold” or “Don’t put all the eggs in one basket”. It’s pretty obvious that you don’t even remember most of these golden words, leave aside implementing them in life. However, some of these lessons are mighty helpful when it comes to link building. Wanna know how? Let’s have a look:
If You Don’t Succeed At First, Try, Try Again
The value of link building hasn’t diminished, but it has definitely gotten a lot tougher over the past year. Now and then, every new tactic is getting invented and something old is getting rejected. You are maybe thinking of implementing an effective ling building angle, but sadly, it gets declined. Be open to new ideas, and never give up after a setback. Let your pitch get rejected, don’t lose hope and keep trying.
Don’t Judge A Book By Its Cover
The biggest challenge in link building is finding what works for you. While tech companies slog out their guts to be written about in Mashable and TechCrunch, businesses dream about getting featured in New York Times and Wall Street Journal. However, I have seen a hundred instances (maybe you have seen too) where these high-quality links have come back as a backfire. It’s not always mandatory to go for the popular ones. There are innumerable amount of decent websites you can build links with.
You may not get a great link, but you are still able to connect with your target audience – in my opinion, you are on the right track.
Honesty Is The Best Policy
Honesty is the best policy when it comes to outreach. You need to make sure that your e-mails never get called out. Then what should you do? First and foremost, make sure that your client sends the e-mails. You do the entire work, find info, create the e-mail, and make your client send it. In this way, the e-mail becomes authentic and legitimate. And always keep your client well-informed. Make sure that the client knows who you’re representing as and what you’re doing.
You Get Only One First Impression
Yes, this is one very important lesson in relation to link building. There are numerous (and easier) ways to spoil the first impression. Don’t let the opportunity go to waste by making a mistake. Here’s a brilliant post which I’m sure will help you what to do and what not to do when it comes to creating a good outreach.
Slow & Steady Wins The Race
It’s all about relationships, and they take a lot of time to get built properly. So let’s not be hasty with this relationship too. If you can keep both your ship and your head steady, you’ll surely be able to reach the shore safely, and with awesome results. So be the tortoise – take your time to calculate and move with precision.