5 Questions People Have In Mind While Social Bookmarking

Social bookmarking is one of the tried and tested Internet marketing strategies. For many SEO professionals who are old school in their approach of promoting and marketing a website, this is one strategy they just cannot ignore. Well, by stating old school, in no way does that imply that the young bunch of Internet marketers does not pay much heed to it. On the contrary, it is still considered to be the recipe to taste success. These 5 questions are mostly doing the rounds among the budding marketers who are waiting to let the virtual world sweep them off their feet.

Social Bookmarking

5 Common Questions Asked by Budding Internet Marketers

1. What is it? – There are several social bookmarking sites where people interested in social bookmarking needs to create a profile. You get to bookmark your favorite websites by putting in appropriate keywords as tags. In this process, you eventually make a collection of your own bookmarked websites with appropriate “tags” in the form of keywords. All these different keywords can form different categories, something which you can boast off since it is your collection. Having a site means having friends and followers and they can see your collection.

2. How does it work? – The greatest advantage it has is, you get to organize and store all your information under your own profile by categorizing them with different tags. Social bookmarking sites also help you to make strong connection with other people who are part of your profiles. How? They might be interested in some of your categories and would glance through some of your bookmarked websites and the topics you have selected. That’s not all. A common interest would generate a mutual exchange of knowledge on the similar topics.

3. What is the connection with SEO?  Activities in these bookmarking sites open up several doors of communication, connection and exchange of knowledge. The main purpose of SEO is to ensure that a particular website is flooded with web traffic. And what better way to achieve it than social bookmarking. Come to think of it, if your collection of bookmarked websites boast off informative content in the form of blogs, infographics or videos, then it is obvious that you will have a lot of traffic.

4. What is it leading to? The technology that you will require for social bookmarking is not complicated and even with time and advancement in this field, the process will never have any complexities. Executing it is simple and allows you to show off your collection. Bookmarking websites is almost like maintaining your own library of collections. And the more diverse the collection the better it, there is tremendous scope for communication and chat through comments.

5. What are its impact?  Tagging information and building a huge resource out of it is great way of maintaining your own inventory of information. Often we lose track of the information we have, bookmarking the websites are a great way of going back to finding it a couple of months later. The tags are the different categories and so retrieving it just by clicking on the right category is enough for you to find that piece of information you were looking for. Needless to say, that it is impacting the world of SEO in a big way with overwhelming results.

If there were the common questions that flashed across your mind, then heave a sigh of relief to have found the answers finally.

Video SEO – 5 Secret Tips to Bring Bulk Traffic

Did you know that a recent report states that the average attention span of users in your website today is as less as 5 to 8 seconds. Yes you read it right! That literally means you need to make headlines frequently to ensure that your visitors stay tuned with you. Is that possible? Are you fearing that a day will come when all your ideas will dry up? Don’t worry because videos are the “new cool” and pumps up your web traffic like an exploding volcano. Keep your target audience dazzled with videos that sets their eyes rolling at the motion picture. Wondering why videos? Well, videos convey the message through a medium of entertainment because motion picture is a lot of fun. That’s not all, they take very less time ranging from a couple of seconds to a few minutes, keeping in mind the limited attention span of visitors.

Video SEO to bring in traffic

A High Five to Video SEO

It is time to put your drab and boring articles in the washing machine on high-speed mode and clean them off to make way for videos. Am I saying Bill Gates was wrong when he said “content is king”? No, he was not wrong, because no matter how attractive a video you make, it needs to be power-packed with relevant content that will add value to your customers. Kudos to the Microsoft guy because his statement stands testimony even in today’s time.

Are you thinking of creating a fancy video and your job is done? Definitely no, because who will do the SEO work of marketing that “fancy” video that you just created? Consumerism and marketing is groping the world so you cannot leave the video by just creating it. Market it well to set your revenue bells ringing. I’ll help you by giving you the marketing tips of video SEO.

  • Informative Description – The description is the first thing that people notice before glancing through your video. So all the web copywriters, buck up and give it your best shot. The key is to write something that you as a reader would be interested to read. Once you manage to keep yourself interested in what you are writing, others will find your write-up interesting as well.
  • Well researched Video Keywords – Will your heart not beam with pride if you see that the video you created for your website is coming on the first page of the SERP? Guess what, it is easy to achieve that by just putting in the relevant keywords in your video. So research the keywords your target audience looks for.
  • Link building – What is marketing for your video if you cannot hit bull’s-eye with effective link-building? Link-building helps you to pump up the gravity of your video and make it worthy enough for people to take a look at it. So brush up your link-building skills and reach out to your niche audience. Make yourself noticed.
  • User Experience should be Well Channelized  – Create an attractive video-check, put in the right description-check, stuff in the relevant keywords-check, SEO-check. So what are you forgetting? No brownie point for guessing that it is the user experience that needs to be taken care of now. Your customers have finally landed on your video but if you don’t channelize their navigation properly they would bounce off from the video. So navigate them well to enhance their user experience.
  • Make it Viral  – The social media is all about spreading the word that you have finally arrived. Let your work do the talking, so instead of spreading the word, spread the work. Facebook, Twitter, Google+, Pinterest, the works, spread it everywhere so that people sit up to take notice of the goodies that you are about to bring out from your kitty of quality work.

So before sharing these 5 secret tips, implement them first, see the result and then spread the word.

Hit A Rough Patch In Your Business? Tips to Motivate Employees

Business is one big roller coaster ride where if you see the ups and triumph in glory then be rest assured that the down is not far off? Am I trying to scare you? Hell no. I’m just telling you the possibilities that you might encounter when doing business. You cannot expect that all your strategies will nail the right target audience and fill your kitty with the much-loved dollars. But the ones that will, it will make your eyes twinkle with joy. So what do you do? Keep the risks in mind and never fail to motivate your employees. Your employees are the people who have helped you in your journey of success so when you see the down don’t forget to keep them motivated to continue working hard. After all, your target should be to chase excellence, success will soon follow suit” – the biggest catchphrase for employees.

Motivate Your Employees

Entrepreneurs in the World of Internet Marketing

Internet marketing is your forte and running your own business and entering the volatile world of SEO is like exploring a gold mine, it keeps your eyes dazzled all the time. I stated “volatile” because Google keeps updating itself thanks to Panda and Penguin, this implies nothing is stable for a very long time span. Making strategies, changing them as per requirements and scraping few when Google throws in new updates will remain a fashionable trend always. So in such a business where the only constant is change, where strategies which are a monster hit today, becomes the dramatic failure tomorrow. How can you expect that you will never go downhill? So what do you do then? Never fear failure, always remember to rise after the fall.

 4 Tips to Motivate Employees

The first step towards rise is to keep your employees motivated. How? We tell you that in the points below:

  • Increase Accessibility with Employees – When your business looks bleak, always increase communication with your employees. Make them more accessible to you because they are equally worried. Be as candid with them as possible because that would increase the transparency and build their faith towards you and your business.
  • Don’t Play the Blame Game – Face facts, your business looks bleak, does it really matter now who is to be blamed for it? Instead of mudslinging one another accept the crisis and work together to improve the present status. Guide your employees and create a positive vibe irrespective of the rough patches that you’ll are facing.
  • Acknowledge Hard Work  The best return gift for hard work is to acknowledge them and celebrate the efforts that your employees have put in. Acknowledging an employee’s effort is the biggest push or motivation that you can give them. It is something that will give them the zeal to perform even better in spite of the odds that your business is suffering from.
  • Keep Your Worries to Yourself – You are the boss! So it is but natural that you will have a zillion things to be worried about. But does that mean you will express your worries to employees? Never do that because that will make them panic and make your office all the more turbulent. Maintain a calm demeanor, it helps your office to stay calm and continue providing quality work.

The highs and lows of running your own business assures you that you will never get bored. There is always something new to learn. So you cannot really complain because if you love roses, then you have to be prepared to get pricked by its thorns.

Why Is There A Greater Scope For Visual Content In The Coming Years?

Marketing strategies keep on changing every year, and the rate of success of a business depends on how well it’s adapting to these changes. The scene is similar to content marketing as well. A content marketer should not only consider the algorithm changes of the search engines, but also need to keep in mind the demands of the target audiences.

With the rapid rise of Internet access via Tablets and Smartphones, the year 2013 made it very clear that web visitors are now more attracted in viewing visual content. Visuals are processed 60,000 times faster in the brain than a text; nearly 90% of information transmitted to the brain is visual; visual content is better at getting more followers and leads; and hell, they are damn engaging.

Visual Content

Image Courtesy: https://flic.kr/p/a46rzB

But is this all? When you will be adopting a new content marketing strategy, will it not be smart to know why it is best suited for your business in the future? Here are a few reason why you should shift your focus towards ‘Visual Content Marketing’ from now on:

Reason #1: Videos on landing pages increase the page conversion rate by 80%. A/B split testing while using simple images also increases the conversion rate considerably.

Reason #2: Infographics have a great reach, as they are an awesome medium for brand awareness and social-media sharing. Infographics marketing help businesses get a traffic boost of 12% than the businesses who do not.

Reason #3: Photo albums on Facebook have an engagement rate of 180% more than status updates. In social networking sites, posts with visuals have over 90% more page visits than the posts that do not have visuals.

Reason #4: Nearly 70% of all consumers prefer clear, detailed images as they carry a greater depth than customer ratings or product information. Moreover, the ease of expressions via visuals breaks through the overwhelming clutter of textual content.

Reason #5: Many effective and super-efficient photo-editing tools have come to the market. This makes it easier to create visuals, and apply them on websites.

And these reasons are just the beginning of the real story. But let’s keep that a secret. It’s best if you start reading it by yourself, and decipher your very own meaning. And I’ll wait for you here to hear your side of this story!

25 Awesome Online Marketing Quotes

 

We at Vintelli are pretty big internet marketing geeks. You can’t really blame us though since that’s pretty much what we do all day long.

Today some of us decided to put together a collection of the 25 most awesome online marketing quotes.

Here are the quotes:

1. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

2. “Being #1 on a search engine aside from Google is like being Valedictorian of summer school.” – Craig McDonald

3. “Google loves brands – build one.”- Dave Naylor

4. “Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.” – Tony Hsiesh

5. “No matter how much you spend on it, a web site is invisible until somebody links to it” – Eric Ward

6. “[The blog has] become a real conversation tool and forum to have a conversation with our customers.” – Brian Lusk

7. “If you optimize it and it’s relevant for the keyword, it’s probably going to rank.” – Liana Evans

8. “Give them quality. That’s the best kind of advertising.” – Milton Hershey

9. “Before you create any more great content, figure out how you’re going to market it first.” – Joe Pulizzi & Newt Barrett

10. “Social media are tools. Real time is a mindset.” – David Meerman Scott

11. “Make the customer the hero of your story.” – Ann Handley

12. “Think about what a user is going to type.” – Matt Cutts

13. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki 

14. “Think like a customer.” – Paul Gillin

15. “Online marketing isn’t magic, it’s science.” – A guy named Dave

16.” Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” – Rick Levine 

17. “In this age of blogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences.” – Tim Frick

18. “There is no black magic to successfully attracting customers via the Web. It’s all about hard work.” – Rand Fishkin

19. “You can’t just ask customers what they want and then try to give that to them. By the time you get it done, they’ll want something new.” – Steve Jobs

20. “What makes content engaging is relevancy. You need to connect the contact information with the content information.” – Matt Cutts

21.  “In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.” – Marcus Sheridan 

22. “Online advertising doesn’t have to be a “wild west.” – Benjamin Edelman

23. “Content Doesn’t Win. Optimized Content Wins” – Li Evans

24. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – 

25. “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

Bonus Quote 

“What’s the point of a website if nobody is going to see it? If you make a website, plan to do something so people actually see it.” – Jeet Banerjee