With the recent surge of the internet, it’s all about engaging users through a good experience on your website. Those who fail to provide this exciting experience loses the attention span of visitors. What’s worse than spending money to bring a user to your website only to have them leave because you weren’t interesting enough?
If you’re going to spend the time and money to bring users to your website, you want to convert them into customers. How do you do this? Well, websites with higher conversion rates do something to engage users that keep their attention on what’s important.
Here are 5 proven strategies that work well to engage users on your website:
Seriously, who doesn’t love FREE stuff? If you give me something FREE, you will keep me on your website for a good amount of time. The best way to engage a user is to offer them something free.
In order for the user to unlock his/her ‘Freebie’, make them work for it. Make them scroll through and read through the information you want them to know before giving them something for free.
2. Mind Blowing Experience
Do something on your website that hasn’t been done before. You can create an amazing tour, provide a great experience, or even have an interactive application. When a user comes to a website unlike any other, he/she really becomes engaged.
They want to know why your website is the way it is, what you do, and will quite often share their good experience with others. Find a unique way to convey information, prices, or even features to your customer that keeps their attention on what’s important.
3. Build A Community
Users love to communicate with one another. Whether they want to debate online or hear funny things others say, conversations sell. People tend to be far more engaged when they see others similar to them discussing or staying involved within a website.
Whether you build a community discussion board, add a forum, or even put real-time tweets on your website……it’s a great way to engage the visitor. Not only that, but it may even interest them in participating!
4. Be Seasonal
Every new season or holiday, do something new on your website. Whether it’s something as simple as adding a santa hat on your logo or a completely new design, users will be far more engaged.
Not only that, but everyone loves the holiday spirit. If your website has a holiday feel to it, people get happy and happiness leads to an obvious increase in sales.
5. Tell A Story
People connect with stories a lot more than they do with a product. Marketing is all about selling an idea and letting customers determine the value of your products on their own. Your website needs to tell a story.
Stories engage users and lets them know they are dealing with humans instead of just a company. Your website is far more engaging when you tell a story, share your teams faces, and even talk about how the company came to fruition.
An engaging website is becoming more and more essential. As the internet is becoming more competitive, websites need to do something to stand out. A quick and easy way to engage your users is by utilizing some of the strategies mentioned above.