Unfortunately Tumblr is often overlooked as a powerful social media and Internet marketing strategy. It has the potential to change the SEO game for the benefit of your business. But only when you will know how to use it well. The perks of using Tumblr are great but only after you get a hang of the wonders it can do to your business. Why the sudden craze for Tumblr?
# Since August 2013, there have been 130.5 million blogs on Tumblr.
# According to Comscore, it is the 28th traffic generating website.
# Tumblr caters to the needs of the youth because 50% if the visitors are below the age of 25.
So be on Tumblr and explore the opportunities that your business can receive because of this platform.
Why Your Business must be on Tumblr?
- Dofollow Links – One of the major problems that entrepreneurs come across while promoting their business on the networking profiles is the nofollow links. But you can make way for this problem because while blogging in Tumblr you have the scope to put in dofollow links. That’s not all, Tumblr has a built-in social sharing functionality in their blogging pages. This implies, reposting any blog on the other tumblrogs is possible.
- Your Content gets Tested – Tumblr has an awesome system where you can actually test how good or bad your content is. Wondering how you would get to know that? The chronological approach allow readers to scroll past the content that doesn’t excite them, only to settle for blogs that is far more interesting according to them. So if you wish to analyze the kind of content that your target audience prefer the most, then post a couple of blogs to find out which ones hit their attention maximum number of times.
- Exploring New Content – All thanks to hashtags, readers can have a macroscopic view of the blogs that are available in Tumblr. So discover new blogs with the help of the hashtags. So put in the relevant tags so that readers can spot you easily. This is also great news for many web copywriters because they can easily create new ideas when they are running short of their own ideas. This would also help entrepreneurs to build in followers soon.
- Branding – We all know how much social media plays a crucial role in branding your business amongst your target audience. So establish your presence in the virtual world with the help of Tumblr. If the target group of your business is a lot focused on the younger generation, then Tumblr is the place for you because the youth is a lot Tumblr-centric.
So it is time for you to switch to Tumblr and create a niche of your own and be the king of it.