One of the golden rules (and perhaps, the most important one too) of local SEO campaign management is to never let your guard down. You are sure to land your local business into a soup if you rest on your laurels and allow your rivals to catch up.
You must never stop your optimizing efforts! Why? Because even a highly-optimized local SEO campaign has the potential of delivering a better incremental result. And the basic of a continuous optimization is a solid foundation. Once you have everything in place, it is time for you to investing in your local SEO campaign to improve the results even further. How will you get this done? Here are 4 handy tips:
You shouldn’t just rely on Google when working on increasing your online reach. Yahoo always had a loyal customer base, and you must harness its power. The biggest benefit of listing your local business in Yahoo Local is that it has lesser competition than Google.
2.Google+ Optimization & Promotion
But whatever it is, you just cannot do away with local SEO without Google. The best way of going about this is merging a location’s Google+ Local page with its Google+ Business page. Once you are done, it’s time to promote the Google page of your business. One of the best ways is to connect the page with your AdWords campaign.
Yelp is the most reputed and well-liked local business listing website. It is not only an efficient tool in bringing a local business on the map, but it also offers real and noteworthy customer reviews. If you are on Yelp and doing a great job with your customers, chances are high that you’ll be found more on the result pages.
4.Video Production & Optimization
Why not use YouTube channels when it comes to video marketing? It is important to have a proper (and relevant) story to tell in your videos. It’s a smart move to geo-tag the videos and integrate them into the Google+ optimization strategy of your business. moreover, you can also integrate these videos in your Yelp listing as well.